So we have seen how best to monitor social media marketing accounts as separate entities but if you are working on many accounts across different social media platforms a better way to spend your resources could be an all-encompassing social media monitoring company who take all social media accounts, blogs and even webpages into account.

Here is a rundown of some of the most popular Social Media Marketing monitoring platforms on the market.

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As we have already discussed in last weeks blog post there are a range of twitter metric products out there – both paid and for free. None of them are hosted within twitter they are all run by external companies – this is where Facebook differs!

Facebook is the world’s biggest social media site with over 800 million accounts across the world, so it is a great way to find and communicate to your customers. Facebook comes with its very own metrics for business pages, these are called Facebook Insites. Facebook Insites are available for free to anyone who is an admin on the business page. All the data can be exported into excel for number crunching or a brief snapshot is given within the Facebook page itself for quick access to the basic information.

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So how do you really find out your ROI when it comes to social media marketing?!

The truthful answer is that there is no easy answer or a one stop platform to help you! However don’t fear there is help out there! We have searched the net for the best places that you can find metrics and a wealth of information about your brand across social media marketing platforms starting this month with twitter! Here are Tann Westlake top twitter metric sites!

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Out with the old in with new?

Is this the way your organization views it customer base? If it is you are most definitely missing a trick! Research shows that the probability of selling a product or service to an existing customer is between 60 – 70%  where as getting a new customer to part with their cash is much lower at between 5 – 20%, depending on your business. Organizations frequently talk about the need for new customers, neglecting the customer base that they already have.

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QR codes were first developed by a subsidiary group of the Japanese car giant Toyota way back in 1994 to track vehicles during the manufacturing process. They make it easy for companies to connect to their customers through digital content.

So what are they?

QR stands for Quick Response code and is a type of barcode. Whilst they are black and white like traditional barcodes, QR codes consist of a square made up of black and white modules. These modules are arranged uniquely and hold a key to digital information. They have become increasingly popular as they can be read instantly by numerous devices and can store vast amounts of data in comparison to a normal barcode.

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By now you should have a user friendly, well designed website. This is a brilliant start to your online presence and will undoubtedly provide the backbone to any company it is important for the site, like your company, to be ever evolving.

Evolving – how? I hear you ask! Well… Search engines are the gatekeepers of up to 70% of your web traffic as they decide who can see your website in the search listings and who can’t. They are incredibly powerful and could effectively be the difference between success and failure.  You need as many customers as possible to be given your website as an option when they search. The process of achieving this is called Search engine optimization or SEO for short.

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Does it feel like the world is telling you that your company should have a presence on social media? It is true that social media is a cheap and effective way to market your company however it is actually NOT right for everyone and everything.  Shocking but true!

Social Media in the wrong hands can be as detrimental to a company as it can be positive, for numerous reasons so here’s what you need to bear in mind before opening up a social media can of worms:

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Why should you invest so heavily in your online marketing?

In 2007 popular website search engine land predicted that ‘Yellow pages will be toast in 4 years’. We are now 4 years on and while it would be wrong to say that no-one uses the traditional yellow book for directory information we can safely say that the majority of people use online search engines to find out about companies and products.

It is difficult in worlds to stress how important an online presence really is but to give some perspective here is a great statistic.  The average person spends 32 hours a month on the internet – just over an hour a day EVERY DAY.* How many other forms of mediums can we say that about? Television I hear you scream! Yes – but can you afford thousands of pounds per second!?

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