How to Monitize your website
We get a lot of questions at TW from clients asking how to ‘Monitize’ a website. What people are really asking is “how can I make money out of my website?” The answer is “in many ways”, providing one simple thing. That you receive lots and lots of traffic. When we say lots we really ...
Content Marketing – A Strategy to Engage with Customers
We have all heard the expression ‘content is king’ but what is content marketing and how can we use this in our marketing strategy? Well, here goes! Content marketing is the provision of informative, valuable and relevant information to customers, both existing and potential, with a marketing purpose. Businesses have realised that they can build ...
Coca-Cola Launch ‘Share a Coke’ Bottles in the UK
Coca-Cola’s genius new UK summer marketing campaign ‘Share a Coke’ is underway. The iconic logo is being replaced by 150 of the UK’s most popular names! The campaign aims for people to have fun finding their friends’ and family members’ names and enjoy sharing a coke together. Jon Woods, general manager at Coca-Cola Great Britain ...
Not Getting Conversions from Google AdWords?
Spent money on pay per click ads (PPC), optimised your web page, got your social media going with Facebook ads and you’re generating good traffic to your site? BUT for some reason you’re not seeing conversions once that traffic is on your site? Perhaps you’re wasting valuable resources and your marketing efforts are failing…mmm wait ...
The Social Media Path to Stardom
The recent number one ‘Lets get ready to rumble’ by the nations favourite duo Ant & Dec, who originally released the single under the names PJ and Duncan, has not only caused a media frenzy but reinforced the power of Social Media. Let’s face it, the song didn’t do brilliantly 19 years back, it reached ...
Rich Stories, the New Facebook Newsfeed – How does it affect your business page?
Facebook have announced ‘rich stories’ and a new news feed last week. Rich Stories display visual content like photos and videos much more prominently in the newsfeed. Facebook will pull images from your cover photo and profile picture to feature along with your post to make it much more visually appealing. They will also make ...
Promoted Posts on Facebook – What exactly are they and how do you set one up?
If you’re familiar with Facebook you probably share your status updates, photos, or links with your friends. Dependent on your goals, a promoted post will enable you to target a much greater audience for as little as just £4. Your Post will be promoted not only to your fans, but also to their friends. So ...
Interflora penalised for exploiting links
Last week we saw Interflora removed from Google’s search result pages after accusations that the company was exploiting links to improve its page rank. And it’s not only Interflora who have been penalised for misconduct, the newspapers that carried its advertorials have had their page ranks reduced. For example the Independent dropped from a Page ...
The New ITV Rebrand – What’s everyone saying?
We have now had just over a month to digest the multi-million pound ITV rebrand and the votes are in. Established in 1955 as a competitor to the BBC, ITV is the largest and oldest commercial television network in the UK. Under the ITV umbrella are five channels: ITV1 (now just ‘ITV’), ITV2, ITV3, ITV4, ...
Engaging with your fans on Facebook
Facebook isn’t just a place for individuals to connect with friends, families and brands, it’s a community where companies and organisations can interact and create relationships with potential customers. Like it, or hate it, Facebook is spearheading the world of social media. In fact 41% of companies have generated at least one customer through Facebook. ...