Email marketing is the direct marketing of a product or service via email and has rapidly become one of the best ways to communicate with current and potential customers.The  benefits of using e-marketing in addition to traditional direct marketing campaigns are:

• Accessibility – most people check their email at least once a day.
• Individually designed – each email you send out can be different to the last.
• ROI – It is very easy to see the Return on investment (ROI) with statistics that show anything from open rates, to bounced email addresses, you can see whether it is working for you.
• Convenience – It fits in with people’s lifestyle as they can read it and respond at a time to suit them.
• Cost Effective – In comparison to printed direct marketing it is very cost effective.
• Easy to Setup – It is easy to set up and deploy with very little or no training.

Click here to see how our Email marketing software works

Our design agency approach:

Email marketing does not necessarily need to be a direct sales pitch, the most effective e-marketing campaigns are the ones which have interesting content such as newsletter or blogs, customers are becoming very aware of ‘pushy’ sales tactics by companies.

When sending Email marketing campaigns you need to really think about your target audience and let this help with deciding what to include. Email marketing is a great tool for effective direct marketing campaigns and can have a positive impact on your business brand and sales, but remember to always ask yourself ‘why’ you are sending the email – this will allow you to get the most from every campaign.

 Why Tann Westlake for your Email marketing?

Working for top local, national and international brands has given us the experience needed to know and understand what your customers want. Design is the driving force behind initial engagement and enticing and interesting copy is what keeps your recipients from clicking the dreaded delete, we are a creative agency and can help you stay out of the spam folder. We are flexible in our approach: we can create templates or work on each campaign individually – how we work is up to you, after all you’re the boss.

Still have some questions?

Why not visit our Frequently asked questions pages or contact us for more info.