PPC FAQs

As a certified Google Partner agency, we have the training, experience and proven results to deliver a customised online advertising plan that best suits the needs of your business. Using best practices, we will create and deliver targeted campaigns that consistently place your adverts on the first page of Google.

In order to become an official Google Partner, agencies must meet specific criteria in three areas:

1. Maintain the highest level of campaign management
2. Employing Google certified professionals (who have to prove their knowledge by passing Google exams)
3. Meeting a specific client spend across all our campaigns

And to ensure Google Partners continue performing to the required standard, Google regularly reviews client accounts.

By hiring a Google Partner agency to manage your Google Ads account you can focus on what’s really important – running your business.

Using a PPC agency helps maximise your chance of a positive ROI and campaign success because they will know the right techniques to get the most from your budget, irrespective of which sector you’re operating in. We’ll employ the right tactics to ensure you reach your specific target audience and minimise wasted budget on people who are unlikely to convert into a sale or lead.

We carry out in-depth planning and research, implement effective campaign set-up and carry out thorough monthly management, including ad testing and quality score analysis.

We also work very closely with our clients to determine what’s working. This includes generating monthly reports to send to our clients and guiding them through the results so that statistics can be closely scrutinised and the campaign improved. Your dedicated Google Ads Professional (GAP) will always be on hand to make tweaks and amends to your campaign.

The costs involved include an initial one-off set-up fee, our monthly management fee and your monthly budget toward the campaign. The beauty of Google Ads is that you only pay when someone clicks on your advert, so you can quickly calculate your exact ROI.

Google reviews our client accounts to ensure they are performing at the required highest standard. So we will only run a PPC campaign when we know we can deliver results. Our digital account managers have to maintain a minimum level of best practices, and if they don’t our Google Partner status is at risk.

Our skills aren’t limited to any particular industries; they can be applied to any sector or vertical, irrespective of its nature.

We charge a one-off set-up fee to research and configure your account. Then each month we charge a monthly management fee which covers the cost to test and refine your campaign for maximum ROI, ensuring that best practices are implemented throughout it.

This will very much depend on your objectives. We can accurately tell you how much you need to spend on your PPC campaign to meet your objectives if we have two details:

1. Your website conversion rate
2. Target sales/leads volume

If you don’t have these figures, don’t worry. We can create simulations based on your industry average which will quickly determine approximately how much budget you’ll need to allocate.

Depending on the size of the campaign and how quickly you can provide the information we require, you can expect your Google Ads or PPC campaign to be up and running within just a few weeks.

Initially we need the campaign goals. We’ll then take a brief from you which will include getting to know the customer in more detail, your business and what you have to offer that your competitors don’t. We’ll send you a short form to complete and meet with you to discuss your goals and how we can achieve them.

We’ll carry out keyword research for you based on the goals of your campaign and nature of your business. Together we’ll ensure that the most relevant keywords are used, so that you get traffic to your website which is not only relevant to you, but is also at the right stage in the buying process to be in with the best chance of converting into a sale or lead.

Yes. You’ll need to give us permission to manage your account within our AdWords Manager account. We’ll request access by email.

We work very closely with our clients to establish what is working. This includes generating monthly reports and guiding you through the results so that statistics can be closely scrutinised and the campaign improved. Your dedicated digital account manager will always be on hand to make tweaks and amends to your campaign.

Yes, given the right conditions for an optimum campaign this can easily be achieved.