The Brief
Sussex Wellbeing is a free, friendly and impartial service provided by NHS Sussex and West Sussex County Council. It provides support for things like getting your family fitter, doing some regular exercise, dealing with stress, kicking a habit, or simply improving your general wellbeing.
Sussex Wellbeing was looking to launch their new support service with posters, flyers, banners and press advertising campaigns targeting a very broad spectrum of consumers. They needed brand development to create all-encompassing look and feel to the campaign that did not specifically single out any one type of person.
The Solution
We designed a set of options focusing on age range, families and individuals all with the scope for scalability and development into other marketing channels. We used happy, outdoor and vibrant pictures that showed fun and sunshine without the need for heavy exercise and activity. Initially just tasked with providing one option for all the Wellbeing hubs in Sussex, we ended up with a range of final options for each hub to pick and choose from and all from the same initial budget.