Web analytics are a great tool to use to better understand your customers, providing valuable data on a wide range of areas including:

• Demographics
• Location
• Which search engines are generating traffic
• Which keywords are bringing in traffic
• Most popular pages on your site
• Least popular pages on your site
• Movement of visitors around your site
• Where shoppers are dropping off in the checkout process
• How well onsite calls-to-action are converting
• How well email campaigns are converting

This information is invaluable when building and adapting an integrated marketing campaign.

Why Tann Westlake for Web Analytics?

We use a variety of tools to monitor and measure online activity, and we understand how to best execute these tools. We provide you with the information you need in a clear and manageable format, no complicated spreadsheets filled with numbers but insightful summaries of the results and how to improve them.