TikTok Trail New E-Commerce Feature

With over 689 million active users worldwide and over 2 billion total downloads, it’s clear to see TikTok is the place to be and since the launch of TikTok For Business, the platform has seen brands make real connections with potential clients by embracing the snappy creativity that it has to offer.

However, in a bid to make it even more appealing to businesses, they’ve recently partnered with Shopify and are currently piloting an in-app shopping experience in a select few European countries. Unfortunately, there’s no set date as to when the shopping experience will be available to everyone, but we’ve got all the information to ensure that when it is, your business is ready to make the most of it. 

Being the cornerstone feature on many other platforms, it’s hardly surprising that TikTok wants in on the e-commerce world too, which is great news for any ambitious e-commerce businesses. 

To test out their new in-app shopping feature, TikTok has recently partnered with Hype, a streetwear brand, with the news coming that fellow social media giants including Facebook and Instagram, are striving hard and fast to tap into the growing number of mobile device holders as well as the public’s love for online shopping. 

And that’s not it…as if the potential of a great new e-commerce feature wasn’t enough, they’re also in talks about rolling out a live stream shopping feature, which is essentially a mobile version of television shopping channels, where users can buy products with a few taps after seeing them showcased within the app. 

Although their new e-commerce feature is yet to be rolled out to us all, we do have some good news that you can take action on straight away, which is the launch of TikTok X Shopify.

This new partnership allows merchants to develop, run and optimise their marketing campaigns directly from the Shopify dashboard by installing the new TikTok channel app, available from the Shopify app store. Once installed, businesses will have access to the key functions from the TikTok For Business Ads Manager at their disposal. 

These new ad tools allow e-commerce businesses to create native, sharable content that turns their products into infeed video ads targeted at their specific audience, based on gender, age and user behaviour. Furthermore, Shopify businesses can connect their TikTok Pixel, a tool that will allow them to easily track conversions driven by their ad campaigns.  

But why choose TikTok when platforms like Facebook and Instagram already boast these features? The advantage that TikTok holds over other social media networking sites is that it’s purely a video-based platform, as opposed to a visual platform, like Instagram. Although Instagram has added video capabilities to rival this, the impact that Instagram is having has started to feel overcrowded due to the number of new features continually being added.

As TikTok continues to roll out new features, increasing its appeal to businesses, now is the time to get on the app and get your e-commerce business seen!

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