Brand Design

Frequently Asked Questions

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What is my involvement in the design process?
Every client is unique. The initial brief will allow us to gauge what involvement is required for us to hit your brief. And we will ask for your feedback along the way to ensure we are on track to bring your ideas to life. You may want your assigned art director to have free reign over creativity for your new brand and develop ideas that you may not have considered, or you may prefer to have more control and then we can meet in the middle to produce an identity that gets the impact you require.
Talk me through the process for brand development.
Initially, you are invited in to meet your account manager where they will take a detailed brief from you. Using your brief to guide them, your designated art director will carry out detailed research. It’s essential for them to understand your target market, get to grips with your product and/or services, evaluate your competitors and market leaders and understand where you fit in the market. They will also look at trends, colours, styles, fonts and typography. This research is used to develop a mood board and initial design concepts. Three logo options will be developed and you will be invited to view these in a presentation made by your account manager. If there is a preferred option, the art director uses your feedback to develop variations of the logo; alternative colour ways, fonts and improvements to ensure that we hit the brief perfectly. The final logo is saved in all the formats that you will need
What if I don’t like the initial designs?
We will develop them further until you are happy with your new brand. We involve you throughout the process to ensure we hit your brief, perfectly. This is just one of the positive comments we have received from clients which may help to reassure you that we will hit your brief. "Working with Tann Westlake is an utter shot of creative fresh air. From discussions around your brief, the genius interpretation and work behind the project, the remarkable customer service given and finally the delivery of an incredible end product, it’s been an utter joy." The Body Shop Foundation.
What do you offer that others don’t?
We’re an award winning, design led agency. Our in house design team is dedicated to producing beautiful design and hitting briefs - perfectly. We don’t just produce good logos, with your brief we consider the whole brand, tone of voice, messaging and positioning within the market to provide you with a brand that you can be proud to own.
Do you outsource your design work?
No. Never. We would not risk the quality of our work being compromised by outsourcing to third parties.
Can you produce a style guide or brand guidelines documents for other designers to follow?
Yes. It only takes a second to devalue your brand identity, especially in the online world we now find ourselves living in where information travels so quickly. We ensure you are in full control of your brand and messages that your brand portrays by issuing clear guidelines for anyone involved with your brand to adhere to. They may include: colours, grids, fonts, tone of voice, use of images and graphic styling, use of icons, social media strategy and many more. Tailored to you, this document is a vital tool to protect your brand identity.
How do I keep check of progress?
You will be allocated a dedicated account manager to oversee your project from start to finish. You can contact them at any time during business hours for a progress update. Not only are you invited in for an initial consultation but also at a later date a brand presentation to assess progress and ensure we are on track with the right tone, style and positioning.
What type of files will I be given?
You will be sent an email with a Zip file which includes all the formats that you will need. This includes EPS (an Illustrator file, often used for print, that is scalable to any size) and JPEG.
Will I be provided with colour references?
Yes all brand packages come with brand guidelines which include: Pantone references, reverse colour options and greyscale.
Will my logo be unique and who will own the copyright?
Yes. Your logo will be unique to you. When you provide approval of your quote to proceed you will sign an agreement which sets out the ownership of the Intellectual Property (IP) rights. Effectively you will take ownership from us of the IP rights.