Digital Marketing

← Return to service overview

What digital marketing services do you provide?
Our specialist digital marketing team can help you with digital strategy and planning, web design, Google PPC, social media marketing and PPC, SEO, email marketing and analytics, insight and reporting.
How do I determine a digital marketing budget?
Allocation of budget will depend on your business objectives. Once you have met with an account manager and we have gathered some information from you we will provide forecasts based on the reach and response required and what we feel would yield you the best results for your investment. For example, with a Google AdWords campaign we can accurately tell you how much you need to spend to meet your objectives if we have two details 1) your website conversion rate and 2) target sales/leads volume. If you don’t have these figures don’t worry we can create simulations based on your industry average which will quickly determine approximately how much budget you’ll need to allocate.
How do I measure results and keep track of progress?
We’ll work very closely with you to establish what is working and what isn’t. This includes generating and sending you monthly reports and guiding you through the results so that statistics can be closely scrutinised and the campaign improved. We will always be on hand to make tweaks and amends to the campaign.
Why should I work with a Google Partner agency?
A certified Google Partner agency will have the training, experience and proven results to deliver a customised online advertising plan that best suits the needs of your business. Using best practices, they will create and deliver targeted campaigns that consistently put your adverts on the first page of Google. In order to become an official Google Partner, specific criteria in three areas must be met including: A high level of campaign management, employing Google certified professionals (who have to prove their knowledge by studying and passing Google exams), meeting a specific client account spend Google reviews client accounts to ensure they are performing at the required standard.
Do you handle all digital campaigns in-house?
Yes. We have dedicated digital marketing professionals who are also Google AdWords professionals. Between them they have years of experience developing and implementing integrated campaigns for a variety of industries. We never outsource our projects to Asia or Eastern Europe.
Can you get my business seen on the internet?
Yes. We design and develop beautiful yet functional and profitable websites, and we have the knowhow to get valuable and relevant traffic to them using a number of tactics.
Which digital platform is best for my business?
The answer to this question will depend very much on your objectives, budget, target market and time frames. Once you have met with an account manager and we have gathered some initial information from you we will recommend what we feel would yield you the best results for your investment.
How much do you charge to configure a digital marketing campaign?
We charge a one off set up fee to research, design, compose and configure your campaign. Then, if the campaign is ongoing, each month we charge a monthly management fee which covers the cost to test and refine adverts for maximum ROI and send you valuable reports and insights, and we always ensure that best practices are implemented throughout.
What are your payment terms?
These are simple. You pay upfront for configuration of your campaigns and then any monthly management fees are billed monthly, one month in advance.
What do you need to know to get started?
Initially the goals of the campaign. Then we will take a brief from you which will include questions about your target market, your business and what you have to offer that’s unique to you. We will send you a short form to complete and then meet with you to discuss your goals and how we can achieve them.
What is my involvement in the process?
We work very closely with our clients to establish what is and isn’t working. This includes generating monthly reports to send to you and guiding you through the results so that statistics can be closely scrutinised and the campaign improved. We will always be on hand to make tweaks and amends to the campaign.
How will working with an agency benefit my business?
Working with an agency like us allows you to free up your time to focus on what’s really important and what you’re good at - running your business. You maximise your chance of a positive ROI and campaign success because we know the right tactics to get the most from your budget, irrespective of which sector you’re operating in. We employ tactics to ensure that you reach your specific target audience and minimise wasted budget on people who are unlikely to convert into a sale or lead.
What industries does Tann Westlake specialise in?
We don’t, our skills can be applied to any industry, irrespective of it’s nature.