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Google AdWords

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Why should I work with a Google Partner agency?
A certified Google Partner agency will have the training, experience and proven results to deliver a customised online advertising plan that best suits the needs of your business. Using best practices, they will create and deliver targeted campaigns that consistently put your adverts on the first page of Google. In order to become an official Google Partner, specific criteria in three areas must be met including: A high level of campaign management, employing Google certified professionals (who have to prove their knowledge by studying and passing Google exams), meeting a specific client account spend Google reviews client accounts to ensure they are performing at the required standard.
How will choosing a Google Partner benefit my business?
By letting a Google Partner agency manage your Ads account you free up your time to focus on what’s really important and what you’re good at - running your business. By using an agency you maximise your chance of a positive ROI and campaign success because they will know the right tactics to get the most from your budget, irrespective of which sector you’re operating in. They’ll know what tactics to employ to ensure that you reach your specific target audience and minimise wasted budget on people who are unlikely to convert into a sale or lead.
How do you perform so well as a Google Partner?
We carry out in depth planning and research, implement effective campaign set-up and carry out thorough monthly management including ad testing and quality score analysis. We work very closely with our clients to establish what is working. This includes generating monthly reports to send to our clients and guiding them through the results so that statistics can be closely scrutinised and the campaign improved. Your dedicated Google AdWords Professional will always be on hand to make tweaks and amends to the campaign.
How much does Google AdWords cost each month?
Costs involved include the initial one off set up fee, our monthly management and the cost per click (CPC) to Google. The beauty of Google advertising is that you only pay when someone clicks on your advert and you can quickly calculate your exact ROI.
Will AdWords work for my business?
We will only run a campaign when we know we can get you results. Google reviews our client accounts to ensure they are performing at the required minimum standard. Ads account managers have to maintain a minimum level of best practices, and if they don’t it puts our Google Partner status at risk.
What industries does Tann Westlake specialise in?
We don’t, our skills can be applied to any industry, irrespective of it’s nature.
How much do you charge to configure an AdWords campaign?
We charge a one off set up fee to research and configure your account. Then each month we charge a monthly management fee which covers the cost to test and refine the campaign for maximum ROI, ensuring that best practices are implemented throughout the campaign.
How much should we spend on Google AdWords?
This will very much depend on your objectives. We can accurately tell you how much you need to spend on your campaign to meet your objectives if we have two details 1) your website conversion rate and 2) target sales/leads volume. If you don’t have these figures don’t worry we can create simulations based on your industry average which will quickly determine approximately how much budget you’ll need to allocate.
How long does it take you to develop an AdWords campaign?
Depending on the size of the campaign and how quickly you can provide the information we require you can expect your PPC campaign to be up and running within just a few weeks.
What do you need to know to get started?
Initially the goals of the campaign. Then we will take a brief from you which will include getting to know the customer in more detail, your business and what you have to offer that your competitors don’t. We will send you a short form to complete and meet with you to discuss your goals and how we can achieve them.
What keywords should I use?
We will carry out keyword research for you based on the goals of your campaign and nature of your business. Together we will ensure that the most relevant keywords are used so that you get traffic to your website which is not only relevant to you but is also at the right stage in the buying process to be in with the best chance of converting into a sale/lead.
I already have an AdWords account, can you use it?
Yes. You will need to provide us with permission to manage your account within our AdWords Manager account. We will request access by email.
How do I track my campaign performance/statistics?
We work very closely with our customers to establish what is working. This includes generating monthly reports to send to our clients and guiding them through the results so that statistics can be closely scrutinised and the campaign improved. Your dedicated Google AdWords Professional will always be on hand to make tweaks and amends to the campaign.
Could my ad be displayed constantly on the top of the page on Google?
Yes. Given the right conditions for an optimum campaign it can be achieved.