Social Media Marketing

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Can you set up my social media accounts?
Yes. Initially we run essential checks to assess what social account names are available across relevant social platforms. From here we can configure social media accounts and provide you with login details. Then using your brand assets we can supply and implement an appropriately sized profile image and cover photo for each social platform. And ensure that each platform houses the correct business information and business bio.
What if I already have social media accounts?
That is fine. We can review them for you to ensure they are configured effectively. Then we can make recommendations to improve your social performance. This may include evaluating what you are posting and opportunities you may be missing such as paid ads.
Do I need to supply anything for set up?
Your dedicated account manager will ask you for some information such as the nature of your business, digital marketing objectives, brand guidelines (if you have them), brand assets (logo, colourways, fonts), budget and general information such as your target market, geographical targeting and so on. We want to be sure we reach your audience at the right time and in the right place so the more insight you can provide the better.
How much does social media set-up and monthly management cost?
We charge a one off set-up fee to research and configure your social accounts and ad campaigns. Then each month we charge a monthly management fee which covers the cost of us making regular posts and engaging with your followers.
How much does social PPC (pay per click) cost?
Costs involved include the initial one off set-up fee, our monthly management and the cost per click (CPC) to the social platform i.e. Facebook or Twitter. The monthly management fee covers the cost to test and refine the campaign for maximum ROI, ensuring that best practices are implemented throughout.
Can you improve our reach and engagement on social media?
Yes. We know the best practices that will get your messages through to relevant audiences. An audit will identify area for improvement. We may look at the quality and type of content that you are sharing or pay per click ads that increase your reach.
How will we measure the success? Do you do any tracking?
Social media accounts have comprehensive dashboards which allow us to glean a wealth of information about the success of your campaign. Whether this be an increase in reach, engagements or particular actions. Being a Google Partner we configure goal and event tracking within Google Analytics which tracks every time someone takes action on your campaign based on your goals. For example let’s say you want to generate leads. Every time someone contacts you via your contact form we track this as an event and can attribute this to your campaign as a lead. This allows us to calculate an exact return on investment for your campaign.
Do we need a marketing manager to work with you?
No. However we are happy to work with your in-house team.
Should my company have a presence on all popular social media platforms?
We recommend that you only utilise social platforms that offer genuine opportunity for your business and not use them simply because everyone else does.
Can we get involved with posting content too?
Yes. While we bring a wealth of experience, expertise and tactics that will get you results, it is true to say you know your business. There will be times when you want to post in the moment about something that will be of interest to your audience. We believe you should have the freedom to do that.
Should I use social media as a form of customer service?
Yes. Social media is a golden opportunity to intercept an unhappy customer and put things right. Handling a complaint promptly and efficiently will show that you care as a business and ensure that your customer goes away feeling happy that the issue was resolved.
How do I react to negative comments?
A customer has taken the time to provide you with feedback. It might not be what you want to hear but it is a golden opportunity to intercept an unhappy customer and put things right. Handling a complaint promptly and efficiently will show that you care as a business and ensure that your customer goes away feeling happy that the issue was resolved.