So, whether you need to build a complete identity from scratch or simply refresh your existing logo, we’ll identify the essence of your brand and bring it to life. And we’ll carry that essence through in all your marketing collateral, so you grow a consistent, perfectly positioned brand.
96% of our clients rate our work as ‘very high quality’ (and in case you were wondering, the other 4% also rate it highly).
How we work
We start by taking a detailed brief from you. We use this to guide our creative team in brainstorming ideas and developing a brand vision board. This will ensure that we’re on the right track in bringing your ideas and brand to life.
Once you have approved the brand vision board, our creative team use it to visualise initial concepts and designs ready to present to you. You’ll be invited in to view a presentation and give your feedback ready for the next stage.
We then either finalise your new brand or develop ideas further and present final versions to you for approval. Many of our clients find it easier to make a decision on their new brand by seeing it visualised on popular merchandise and workwear. So we include this service as part of our corporate branding process.
Once you’ve chosen the final brand concept, we make sure you have everything you need to roll it out across all touch points of your business.
Top Brand design FAQs
What is my involvement in the design process?
Every client is unique. You may want your assigned art director to have creative freedom over your new brand and develop ideas that you may not have considered, or you may prefer a collaborative approach. Whatever you choose, we’ll take an initial brief from you to gauge what involvement is required to deliver your project, and we’ll ask for your feedback throughout the design process to ensure we’re meeting your expectations.
What's the process for brand development?
You’ll be invited to meet your account manager, who will take a detailed brief from you.
Your art director will then carry out detailed research to understand your target market, get to grips with your product and/or services, evaluate your competitors and market leaders, and understand where you fit in the market. They will also look at trends, colours, styles and fonts.
They’ll use this research to develop a brand vision board and initial design concepts for your brand. We’ll then develop and present a range of options to you. If you have a preferred option, your art director will develop it further using your feedback. They’ll look at alternative colours, fonts and improvements to ensure that we meet your brief perfectly.
Your final brand assets will be saved in all the formats that you’ll need.
What if I don't like the initial designs?
We’ll develop the design further until you’re happy with your new brand. To ensure we meet your brief perfectly, we involve you throughout the process. We’re proud of our client relationships, and their delight in our work. Here’s what the Body Shop Foundation had to say about our working process:
“Working with Tann Westlake is an utter shot of creative fresh air. From discussions around your brief, the genius interpretation and work behind the project, the remarkable customer service given and finally the delivery of an incredible end product, it’s been an utter joy.”
What do you offer that other agencies don't?
We’re an award-winning, design-led agency. Our in-house design team is dedicated to producing beautiful design and hitting briefs – perfectly. We don’t just produce good logos. Working from your brief, we consider the whole brand, tone of voice, messaging and positioning within the market to create a brand that you can be proud to own.
Do you outsource your design work?
No, all our design is created in-house by our own team. We’d never risk the quality of our work being compromised by outsourcing to third parties.