Digital Marketing

Every battle is won before it’s fought

We’ll help you attract the traffic, customers and results you need

Whatever you want your marketing to achieve, we’ll make it happen through brilliant design, user journeys and digital campaigns that are proven to get results. Think of our in-house marketing team as an extension of your own team. We’ll make the process as easy and rewarding as possible, with monthly management (including reports) and retainers that can be worked around your budget.

We don’t just slot you into one-size-fits-all solutions and campaigns, either. We fully explain all your options, and what we personally recommend for you allowing you to make the right choice for your business.

google-partner

100% of our clients said they were more than satisfied with the campaigns created by our team (no we’re not exaggerating, we really are just that good!)

  • 15 Years Marketing Experience
  • Proven Track Record & Results
  • Dedicated Account Manager

How we do it

Brief

What are your digital marketing goals? That’s exactly what your dedicated account manager will find out before we devise a strategy that will deliver on them. We’ll ask you about your target audience, competition, inspiration, key messages, budget and any other requirements.

Research & PLanninG

Our in-house digital marketing team develops the ideal digital footprint to get the best ROI for your unique business – whether that’s using PPC, social media, content marketing or email campaigns. When you’re happy with our strategy, we bring it to life. Professional copywriters work on your ad text, art directors design your visuals and we decide on targeting and scheduling.

Launch

When your digital marketing campaign is ready for launch, we implement it, monitoring its progress to ensure it meets your goals, and ensuring consistency across platforms.

Measure

Digital marketing offers fantastic opportunities for you to measure and refine your campaigns to ensure they meet your goals. We can help you with AB split testing, bid adjustments, analytics, reach and engagement and ROI.

Allsop & Francis

Allsop & Francis

Google AdWords account restructure

Case Study

Great SEO work, reduced Google AdWords spend and some great design work, Tann Westlake have been impressive from day one with their professionalism, enthusiasm, attention to detail and creative flair.

Allsop & Francis

Top Digital Marketing FAQs

What digital marketing services do you provide?
Our specialist digital marketing team can help you with digital strategy and planning, web design, Google PPC, social media marketing and PPC, SEO, email marketing and analytics, insight and reporting.
How do I determine a digital marketing budget?
Allocation of budget will depend on your business objectives. Once you have met with an account manager and we have gathered some information from you we will provide forecasts based on the reach and response required and what we feel would yield you the best results for your investment. For example, with a Google AdWords campaign we can accurately tell you how much you need to spend to meet your objectives if we have two details 1) your website conversion rate and 2) target sales/leads volume. If you don’t have these figures don’t worry we can create simulations based on your industry average which will quickly determine approximately how much budget you’ll need to allocate.
How do I measure results and keep track of progress?
We’ll work very closely with you to establish what is working and what isn’t. This includes generating and sending you monthly reports and guiding you through the results so that statistics can be closely scrutinised and the campaign improved. We will always be on hand to make tweaks and amends to the campaign.
Why should I work with a Google Partner agency?
A certified Google Partner agency will have the training, experience and proven results to deliver a customised online advertising plan that best suits the needs of your business. Using best practices, they will create and deliver targeted campaigns that consistently put your adverts on the first page of Google. In order to become an official Google Partner, specific criteria in three areas must be met including: A high level of campaign management, employing Google certified professionals (who have to prove their knowledge by studying and passing Google exams), meeting a specific client account spend Google reviews client accounts to ensure they are performing at the required standard.
Do you handle all digital campaigns in-house?
Yes. We have dedicated digital marketing professionals who are also Google AdWords professionals. Between them they have years of experience developing and implementing integrated campaigns for a variety of industries. We never outsource our projects to Asia or Eastern Europe.
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