Love more results from your paid search campaigns? Without expert help from a PPC agency, Google Ads and social PPC can be confusing and expensive – and will rarely deliver the results your business needs.
As an approved Google Partner (why is this important to you?) we use the latest leading practices to run targeted campaigns that consistently produce high Google rankings for our clients. We have the expertise to plan and implement professional PPC campaigns that will improve your sales and brand awareness, and help you grow your business.
100% of our clients said they were more than satisfied with the campaigns created by our team. And we’re 100% proud of that feedback.
In under a month we increased Allsop and Francis’s conversion rate by over 76%.
"Great SEO work, reduced Google Ads spend and some great design work. Tann Westlake has been impressive digital agency from day one with their professionalism, enthusiasm, attention to detail and creative flair."Allsop & Francis
How we work
It’s essential to define what your objectives are before planning a PPC campaign, so your dedicated account manager will work with you to set your short and long term goals. We’ll ask you about your target audience, competition, inspiration, key messages, business goals, budget and any other requirements.
Our in-house digital marketing team develops the ideal digital footprint to get the best ROI for your unique business – whether that’s using social or search PPC. When you’re happy with our strategy, we bring it to life. Professional copywriters work on your ad text, art directors design your visuals and we decide on targeting and scheduling.
When your PPC campaign is ready for launch, we implement it, monitoring its progress to ensure it meets your goals, and ensuring consistency across platforms.
PPC offers fantastic opportunities for you to enjoy the benefits of instant results. Campaigns can easily be measured and refined to ensure they meet your objectives. We can help you with bid adjustments, analytics, impressions, conversions, CPA and ROI.
Top PPC campaigns FAQs
Why should I work with a Google Partner PPC agency?
As a certified Google Partner agency, we have the training, experience and proven results to deliver a customised online advertising plan that best suits the needs of your business. Using best practices, we will create and deliver targeted campaigns that consistently place your adverts on the first page of Google.
In order to become an official Google Partner, agencies must meet specific criteria in three areas:
- Maintain the highest level of campaign management
- Employing Google certified professionals (who have to prove their knowledge by passing Google exams)
- Meeting a specific client spend across all our campaigns
And to ensure Google Partners continue performing to the required standard, Google regularly reviews client accounts.
How will choosing a Google Partner benefit my business?
By hiring a Google Partner agency to manage your Google Ads account you can focus on what’s really important – running your business.
Using a PPC agency helps maximise your chance of a positive ROI and campaign success because they will know the right techniques to get the most from your budget, irrespective of which sector you’re operating in. We’ll employ the right tactics to ensure you reach your specific target audience and minimise wasted budget on people who are unlikely to convert into a sale or lead.
How do you perform so well as a Google Partner?
We carry out in-depth planning and research, implement effective campaign set-up and carry out thorough monthly management, including ad testing and quality score analysis.
We also work very closely with our clients to determine what’s working. This includes generating monthly reports to send to our clients and guiding them through the results so that statistics can be closely scrutinised and the campaign improved. Your dedicated Google Ads Professional (GAP) will always be on hand to make tweaks and amends to your campaign.
How much will Google Ads cost each month?
The costs involved include an initial one-off set-up fee, our monthly management fee and your monthly budget toward the campaign. The beauty of Google Ads is that you only pay when someone clicks on your advert, so you can quickly calculate your exact ROI.
Will Google Ads work for my business?
Google reviews our client accounts to ensure they are performing at the required highest standard. So we will only run a PPC campaign when we know we can deliver results. Our digital account managers have to maintain a minimum level of best practices, and if they don’t our Google Partner status is at risk.