The Body Shop Foundation is a charitable organisation that predominantly concentrates on providing support to animal and environmental protection and human rights.
The Body Shop Foundation wanted a website that represented the charity and their values, supported and reflected the causes that they stand for as a brand, and was different and unique to them.
They asked us to overhaul their existing site and create a new one that included ecommerce functionality for their merchandise and a more engaging donation page. All money raised goes to the Foundation, and the new site needed to clearly show the different causes that The Body Shop Foundation supports and what customers donations can go towards.
We worked closely with The Body Shop Foundation on the design, ensuring that we sourced an extensive and detailed brief so that we could get to know the company, their values and exactly what they wanted and needed.
We researched other sites to see how their donation and ecommerce pages worked, then we had an idea of what was functional and looked good. The biggest challenge we overcame was simplifying the huge amount of information that needed to be included, and conveying the different ways people can give to the foundation on the donate page.