Fat Face is a popular lifestyle clothing and accessories retailer, with over 200 stores across the UK and Ireland. They asked us to work alongside their in-house marketing team to create content for a competition to showcase their new autumn range and increase reach and engagement through social media.

Total reach

Fat Face's autumn range had a wide coverage across all social platforms and increased visibility to their target market, reaching over 47.7k followers.

A competition that was #designedforeveryday

Starting with the competition goals and objectives, we used their current season’s imagery and brand assets to create images for each social platform. Our designs reflected their brand guidelines and tone of voice perfectly, while encouraging interaction with their target social media audience using the hashtag #designedforeveryday.

Drawing concepts for the FatFace competition

Instagram slideshows

To accompany our competition concepts, we used Instagram’s slideshow function to create a slideshow of Fat Face’s current season’s denim range, with model shots and consistent brand style.

Images created for the new season denim range

Social media stickers

Using their bank of brilliant campaign imagery, we created ‘stickers’ to be layered onto all social images and content throughout the campaign.

Images created for FatFace Pinterest

"Working with Tann Westlake is like an extension of our internal Creative and Marketing teams – exactly how it should be with any partner agencies! Making sure to get a real understanding of our brief, campaign and brand meant the finished designs were consistent with the look and feel with all other messaging – on and offline."