Fat Face is a well known, UK-based high street brand. They’re a popular lifestyle clothing and accessories retailer, with over 200 stores across the UK and Ireland.
Fat Face wanted to create a social media competition that encouraged their customers to share images of themselves in Fat Face clothing on social media. Their key aims were to showcase their new autumn range, and increase reach and engagement on social media, and the campaign needed to link to their brand message ‘designed for everyday’.
To achieve this, they asked us to create some styled images to promote the campaign that ran primarily on Instagram (it was also promoted on Facebook and Twitter). The competition prize was a £100 clothing voucher to spend at Fat Face and a £100 Red Letter Days Voucher.
Using Fat Face’s unique style, we created images for each social platform that reflected their brand and encouraged interaction from their target audience using the hashtag #designedforeveryday. Our work was designed to get people excited, while adhering to the Fat Face brand guidelines and tone of voice.