Facing the competition
The client asked us to work alongside their in-house marketing team to create the images for a competition. Every great competition has goals behind it, Fat Faces was to showcase their new Autumn range and increase reach and engagement through social media. What better way to do this than involve customers.
Knowing the goals of the Fat Face competition gave us a starting point. Using current seasons imagery and brand assets we created images for each social platform. We see the importance of not only using the brand style but to fit well with the social platform’s audience too. A lot of hard work later and the images reflected the brand in terms of brand guidelines and tone of voice very well while encouraging interaction with their target audience using a hashtag.
Want to check the hashtag out? #designedforeveryday
Showing social skills
To accompany the well thought out competition graphics we also utilised Instagrams slideshow of images and created one for the current season’s denim range, using model shots and consistent brand style.
Sticking it to you
With Fat Face having some great images we additionally created some ‘stickers’ in a similar style to what we previously had created. The stickers would be used on a variety of images for social media.
The best way to know if a competition has succeeded is the wide share across social media – their autumn range had a wide coverage across all social platforms and increased the visibility to the target market reaching their 47.7k followers.
"Working with Tann Westlake is like an extension of our internal Creative and Marketing teams – exactly how it should be with any partner agencies! Making sure to get a real understanding of our brief, campaign and brand meant the finished designs were consistent with the look and feel with all other messaging – on and offline."FAT FACE