#designedforeveryday social campaign

Fat Face is a well known, UK-based high street brand. They’re a popular lifestyle clothing and accessories retailer, with over 200 stores across the UK and Ireland.

The brief

Fat Face wanted to create a social media competition that encouraged their customers to share images of themselves in Fat Face clothing on social media. Their key aims were to showcase their new autumn range, and increase reach and engagement on social media, and the campaign needed to link to their brand message ‘designed for everyday’.

To achieve this, they asked us to create some styled images to promote the campaign that ran primarily on Instagram (it was also promoted on Facebook and Twitter). The competition prize was a £100 clothing voucher to spend at Fat Face and a £100 Red Letter Days Voucher.

The work

Using Fat Face’s unique style, we created images for each social platform that reflected their brand and encouraged interaction from their target audience using the hashtag #designedforeveryday. Our work was designed to get people excited, while adhering to the Fat Face brand guidelines and tone of voice.

The results

Fat Face selected one winner a week for six weeks. During that period, their autumn range was widely shared across social media, increasing its visibility in the target market.

Working with Tann Westlake is like an extension of our internal Creative and Marketing teams – exactly how it should be with any partner agencies! Making sure to get a real understanding of our brief, campaign and brand meant the finished designs were consistent with the look and feel with all other messaging – on and offline.

Fat Face