Gap4You provide GAP insurance policies on new vehicle purchases, paying the difference between the vehicle’s new and market value at loss.
A change in legislation created an opportunity in the GAP insurance market and Gap4You wanted to be quick to respond and capitalise with a dynamic brand, website and digital marketing strategy. As this policy is cheaper than those sold by car retailers, the new brand needed to portray a professional yet affordable and friendly feel.
We carried out detailed industry and competitor research looking at trends, colours, styles, fonts, imagery and positioning, which were used to visualise initial logo concepts. Once the final logo concept was designed, we considered the environmental signage and lifestyle images to visualise the final look and feel. In addition we created a set of unique illustrations to be used throughout the website and across the brand as a whole.