A banking revolution
Open Banking is an online gateway for UK consumers and businesses to access market-leading financial services providers, offering greater customer choice and freedom.
We were selected as a partner (from ten agencies) to provide a fast-turnaround website and tasked with successfully delivering a front-end solution to launch, display and archive their new API documentation.
A site that felt modern and safe
Our objective was to create a website that would be easy to use, fast to navigate and most importantly provide a safe and secure feeling to customers and developers. We worked closely together on a number of high-level security, technical and compliance issues that we were able to easily accommodate throughout the site development process.
That had to appeal to customers
We designed a scalable, highly secure and easy-to-manage WordPress website that would heavily appeal to the target audience. The UI is clear and uncluttered, an important consideration for the financial services and fintech market, where clarity and transparency are key considerations. The site is fully mobile responsive, easy to navigate and showcases Open Banking’s services in a clear and simple way.
Getting to know you
Having delivered the website successfully on time and in budget, we were asked to monitor their users’ behaviour on the site, compare site visitors to actual conversions and make recommendations. This would help the Open Banking marketing team understand their return on investment and optimise their site and pages in a more effective way.
Effective user journeys
We applied tracking across all areas of the site to track users and assess their behaviour patterns and actions. We filtered out the company’s internal IP address as well as our own to increase data accuracy. Through this data, we were able to identify effective user journeys and monitor the performance of pages as well as conversions making recommendations for improvements and changes.
"I would like to thank you and your team for their exceptional talents, hard work and dedication, in particular, I would like to extend my thanks and gratitude to the development team for their quick responses and agility as change agents. I look forward to engaging with you on future projects."OPEN BANKING