The Scouts help children and young adults reach their full potential by developing skills including teamwork, time management, leadership, initiative, planning, communication, self-motivation, cultural awareness and commitment.
The Scout Association commissioned us to build a new microsite to help them in their collaboration with Recycle Now. The community-focused website needed to encourage Scouts, Beavers, Cubs and Explorers to recycle. The website needed to include a range of features that would enhance the collaboration and raise awareness around the cause.
Content is key
The website needed to include a fun leaderboard feature for Scouts to see their recycling progress with facts and tips to help Scouts and their families with their task – the top Scout group won a trip to a recycling plant! The website also needed to have an easy-to-use, accessible portal for Scout leaders to access and add information about the items they have collected for recycling.
The user joinery
Our in-house developers worked closely with the Scouts PR agency, Recycle Now and the Scout Association marketing team to complete the project on time and within budget. Our key objective was to make the site easy to use (increasing the chances of adoption) while retaining the aesthetics and values of the Scouts and Recycle Now.
We achieved this with an easy-to-navigate structure and by presenting the information in a format that was engaging for the Scouts and the wider public to read.
"The support we received from Tann Westlake was integral to the success of this competition; reports were swiftly raised when required, and likewise, any tweaks or adjustments to the system were implemented with great speed and competence. We wouldn’t hesitate to recommend Tann Westlake for both ease, value for money and the quality of the product. It made running a nationwide competition incredibly easy and we will use them again."The Scout Association