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String Infusion

Branding for talented and sassy 4 piece string quartet

String Infusion are a newly formed string quartet group based in Manchester. They describe themselves as a group of vibrant young musicians with big plans.

Currently they provide solo and session services and perform at private and corporate events on both small and large scale. Individually they’ve worked with some well known artists including Rita Ora on a recent X-Factor performance, performances at the O2 and impressively at the BBC Philharmonic.

The brief

As a young and current act they needed a brand and social media assets to portray their image and help them attract the right attention for large scale events. They liked the look and image of Little Mix, Dixie Chicks and Escala. That is professional and corporate yet fun, current and sassy.  

The work

After taking the initial brief our design team carried out detailed research into the current industry. This involved looking at colour ways, imagery, graphics, typography etc. Our findings were collated in a mood board and presented to String Infusion to check that we were on the right track.

A total of 6 concepts were developed, 2 of which were chosen as favourites and developed further, applying different colourways, adjusting alignments and tweaking the typographic elements that so strongly dominate this logo.

The logo was then applied to popular merchandise and social media assets to give it context and a clear perspective on how it could look.

The result

On 11th May String Infusion launched their new brand on Facebook with an animated logo that used graphics to highlight its musical elements. Since we configured String Infusion’s social media accounts, their Facebook page has almost 400 hundred likes and the graphic has been viewed by 6,735 people (13 days since launch).

String Infusion love their new look and feel it compliments the unique nature of their string quartet group brilliantly. We are now working closely with them to develop a bespoke website that will ensure they continue to develop their online presence.

String Infusion branding logo

 

During a difficult time setting up our business Tann Westlake basically agreed to take on our project and the rest is history. They provided us with a service that was not only excellent but efficient, and communication at its best. The artistic work was amazing as was the relationship with Amy Ford who is super efficient. We would highly recommend them for any new or established business.

String Infusion