ChatGPT Advertising Strategy | Tann Westlake
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ChatGPT Ads management agency

A new context.A considered approach.

ChatGPT advertising strategy and campaign support for organisations exploring a developing channel. We check account access, market availability and suitability before recommending a launch.

Tann Westlake colleagues discussing digital strategy together in the studio
Real people. Connected thinking.
Paid media with a purpose

Context and intent. Connected thinking.

Assess the role of conversational advertising within your wider paid-media plan. Paid placement is distinct from appearing in organic AI answers.

Strategy, creative, landing pages and measurement stay connected. We agree the scope around your audience, commercial priorities and the quality of the response.

ChatGPT Ads management
Team members discussing design concepts in the studio
Strategy, creative and performance, together.

A clear brief.
A focused campaign.

ChatGPT advertising strategy and campaign support for organisations exploring a developing channel. We check account access, market availability and suitability before recommending a launch.

  • A clear campaign objective and testing scope
  • Creative shaped around the audience and placement
  • A focused journey from advertising to enquiry or purchase
  • Reporting connected to business feedback
ChatGPT Ads services

Plan carefully.
Improve continually.

01

Campaign strategy

Assess the role of conversational advertising within your wider paid-media plan. Paid placement is distinct from appearing in organic AI answers.

02

Account review & setup

Access, campaign structure, budget and measurement reviewed before launch.

03

Creative & copy

Relevant messages and creative assets developed for the agreed audience and platform.

04

Landing pages & enquiries

Connect the campaign message with a focused destination and clear next action.

05

Testing & reporting

Review the response and agree the next decisions on creative, audience and budget.

Context and intent

Right channel. Clear purpose.

Assess the role of conversational advertising within your wider paid-media plan. Paid placement is distinct from appearing in organic AI answers.

01 / ChatGPT Ads

Readiness & access

Confirm current advertiser access, supported markets and applicable requirements before agreeing campaign delivery.

02 / ChatGPT Ads

Message & destination

Develop a clear proposition, relevant creative and a focused landing experience for the agreed brief.

03 / ChatGPT Ads

Measured testing

Agree a bounded test and reporting framework using the measurement available to the account.

Explore the official ChatGPT Ads guidance ↗

From first test
to better evidence.

Campaigns, landing pages and measurement developed together. Decisions guided by evidence and the quality of the response.

01 / Focus

Define the outcome

Agree audiences, commercial value, measurement and a sensible testing scope.

02 / Build

Connect the journey

Campaign, creative, tracking and landing experience are developed together.

03 / Learn

Read the signals

Performance and lead quality reveal what deserves more attention and budget.

04 / Improve

Optimise continuously

We refine creative, targeting, spend and conversion experience using evidence.

What management involves

More visibility.
Into the decisions.

Account review

Understand what is happening.

We review account access, campaign objectives, audiences, creative, budgets and available measurement. The landing experience is part of the review, with any gaps highlighted before changes are recommended.

Budget planning

Start with the business case.

We discuss your offer, market, enquiry or sale value and capacity. Media spend and management fees are separate, with a testing scope agreed before launch.

Reporting & improvement

Explain the result and the next step.

Reporting connects spend and tracked conversions with sales or enquiry-quality feedback where available. We explain the creative tests, what we learned and the next decisions.

Selected evidence

Evidence that connects
spend with progress.

Selected wider paid-media work. These examples demonstrate related experience and are not claims of work on this platform.

Selected clients

In good company.

A selection of clients from our wider agency portfolio.

  • Healthcare Skills
  • Finance Box
  • Dilmah Tea
  • Out of Bounds
  • Tee’d Up
  • Rhokett
ChatGPT Ads questions

A little clarity.
Before we begin.

Is ChatGPT Ads right for our business?

Assess the role of conversational advertising within your wider paid-media plan. Paid placement is distinct from appearing in organic AI answers. We assess audience fit, commercial value and campaign readiness before recommending a test.

Is ChatGPT advertising available to every organisation?

Availability and account eligibility can vary. We confirm access, supported markets and current platform requirements before agreeing delivery. Advertising does not buy or control organic ChatGPT answers.

What budget do we need?

Budget depends on your goals, audience, offer and available assets. We agree an initial test and set out advertising spend, management and creative costs separately.

What creative will we need?

Confirm current advertiser access, supported markets and applicable requirements before agreeing campaign delivery. We agree the asset and production requirements before launch.

How do you measure success?

We agree useful measures before launch, using available platform data, website conversions and client feedback. No fixed number of leads or sales is guaranteed.

How do we get started?

Tell us about your goals, current activity and any important timings. We will discuss the brief and recommend a way forward.

Let’s make something happen

Big idea?
Start here.

Tell us a little about your challenge. You don’t need a finished brief.

Established in 2002Five connected disciplines

We’ll use your details to respond to your enquiry. Privacy policy.

What happens next

01 We read your enquiry.

02 We have a proper chat.

03 We recommend a way forward.