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The latest from the industry along with all the goings on at TW HQ

Facebook Paid Ads: The Basics

Facebook Paid Ads: The Basics

Love it or hate it, Facebook is definitely here to stay and you shouldn’t shy away from using it for your business. Their advertising tools are user-friendly and adaptable to any industry and audience. Here are a few tips for you that I’ve learnt since utilising Facebook paid advertising and promoted posts…

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A blog about blogs about blogs…

A blog about blogs about blogs…

Blogging has become a popular asset to many businesses. Whether you’re a baker who wants to show off your kitchen skills, or a finance company who has money saving advice to share, a blog is a great way to connect with current and potential customers. “Exactly how can blogging help my business?” Well, to give you a taster, business blogs help you grow and studies have shown that 60% of businesses with regularly updated blogs acquire more customers. Need more convincing? Read on...

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Stop your Google Display ads appearing on unsavoury websites

Stop your Google Display ads appearing on unsavoury websites

During February the Times published a damning article about Google. There have been some serious allegations that advertisers’ content has been mistakenly published on unsavoury or extremist websites. This has resulted in a number of high profile brands putting their Display ads on hold in protest.

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What role will your account handler play?

What role will your account handler play?

You may think the role of your account handler is an obvious one, but rest assured there are lots of tasks they do that benefit both the client’s business and the agency. An account executive will be a professional who holds analytical, organisational, leadership, interpersonal and written communication skills. They are able to perform a myriad of tasks and have a solid understanding of digital and business, plus how they coincide.

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