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The latest from the industry along with all the goings on at TW HQ

4 New Google tools to drive your AdWords success

4 New Google tools to drive your AdWords success

At the Google Marketing Next event held last week, Google announced a number of exciting updates to their advertising platforms, all aimed at putting your customers at the heart of your advertising strategy and driving ROI.

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Combatting rising CPCs in Google AdWords

Combatting rising CPCs in Google AdWords

There are no two ways about it, Google is the number one global Search engine, used by billions of users to find information. Every day more advertisers are utilising paid Search to ensure their business appears on page one of Google.

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Facebook Paid Ads: The Basics

Facebook Paid Ads: The Basics

Love it or hate it, Facebook is definitely here to stay and you shouldn’t shy away from using it for your business. Their advertising tools are user-friendly and adaptable to any industry and audience. Here are a few tips for you that I’ve learnt since utilising Facebook paid advertising and promoted posts…

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A blog about blogs about blogs…

A blog about blogs about blogs…

Blogging has become a popular asset to many businesses. Whether you’re a baker who wants to show off your kitchen skills, or a finance company who has money saving advice to share, a blog is a great way to connect with current and potential customers. “Exactly how can blogging help my business?” Well, to give you a taster, business blogs help you grow and studies have shown that 60% of businesses with regularly updated blogs acquire more customers. Need more convincing? Read on...

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Stop your Google Display ads appearing on unsavoury websites

Stop your Google Display ads appearing on unsavoury websites

During February the Times published a damning article about Google. There have been some serious allegations that advertisers’ content has been mistakenly published on unsavoury or extremist websites. This has resulted in a number of high profile brands putting their Display ads on hold in protest.

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