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Insights / From the TW studioIdeas worth sharing

Fresh thinking.
Real perspective.

Ideas for curious minds. Practical advice, creative observations and a closer look at what makes brands, design and digital work.

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Tann Westlake colleagues exchanging ideas in the studio
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From the studio

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6 articles

Paid advertising
Paid advertising · 7 min readSimon Tann · Director

Why we’re using ChatGPT ads, and why you should consider them too

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Paid advertising
Paid advertising · 7 min readSimon Tann · Director

Google Ads Search changes in 2026: what I would check in your account

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Typography
Typography · 7 min readLaura Bassett · Creative Director

8 underused Google Fonts worth a closer look

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Design
Design · 8 min readLaura Bassett · Creative Director

Design trends 2026: more character, less wallpaper

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Colour & brand
Colour & brand · 7 min readLaura Bassett · Creative Director

Pantone Colour of the Year 2026: what Cloud Dancer means for design

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Strategy
Strategy · 4 min readLaura Bassett · Creative Director

Clarity before creativity

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