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The latest from the industry along with all the goings on at TW HQ

Key takeaways from our exclusive event with Google

Key takeaways from our exclusive event with Google

150 times. That is how many times, on average, that we open our smartphones in a day. And as for my 14 year old son you can probably double or even triple that figure! Thanks to smartphones, like it or not, consumers are evolving, at a rate than has never been experienced before.

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4 New Google tools to drive your AdWords success

4 New Google tools to drive your AdWords success

At the Google Marketing Next event held last week, Google announced a number of exciting updates to their advertising platforms, all aimed at putting your customers at the heart of your advertising strategy and driving ROI.

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Combatting rising CPCs in Google AdWords

Combatting rising CPCs in Google AdWords

There are no two ways about it, Google is the number one global Search engine, used by billions of users to find information. Every day more advertisers are utilising paid Search to ensure their business appears on page one of Google.

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Facebook Paid Ads: The Basics

Facebook Paid Ads: The Basics

Love it or hate it, Facebook is definitely here to stay and you shouldn’t shy away from using it for your business. Their advertising tools are user-friendly and adaptable to any industry and audience. Here are a few tips for you that I’ve learnt since utilising Facebook paid advertising and promoted posts…

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