Start a project ↗
WorkServicesAboutContact
Contact us

Make your brand
unmistakable.

Distinctive visual and verbal identities built around what makes your organisation valuable.

Tann Westlake colleagues discussing digital strategy together in the studio
Real people. Connected thinking.
The right starting point

A clear idea.
Everywhere it matters.

An identity should help people recognise your brand and understand its character across real applications.

We connect strategic thinking with a considered design system, giving your team the tools to use it consistently.

The right starting point
Team members discussing design concepts in the studio
People behind your platform.

A clear challenge.
A practical way forward.

A new venture, a repositioning or an identity that no longer reflects your offer can all be the right moment to rethink how the brand shows up.

  • A distinctive visual identity
  • Clear rules without unnecessary rigidity
  • Consistent brand applications
  • Tools your team can use confidently
What we bring

Specialist thinking.
Practical delivery.

01

Identity direction

Translate positioning and personality into a focused creative approach.

02

Logo & typography

Develop a recognisable mark and type system suited to your brand.

03

Colour & visual language

Build a coherent palette, image approach and supporting graphic elements.

04

Verbal identity

Agree tone, messages and practical guidance for how the brand speaks.

05

Guidelines & rollout

Create usable brand guidance and prepare priority applications for launch.

From idea
to identity.

Creative work becomes stronger when curiosity, challenge and craft are part of the same process.

01 / Immerse

Find the truth

We uncover the tension, personality and opportunity at the heart of the brand.

02 / Imagine

Open it up

We explore bold creative territories before converging on the strongest idea.

03 / Refine

Make it ownable

We craft every component into a distinctive, connected design system.

04 / Release

Build momentum

We launch with the assets, guidance and confidence your teams need.

Selected evidence

Brands shaped around
a real advantage.

Identity and campaign work grounded in what the organisation needs people to understand, feel and do.

Selected clients Parexel University of Chichester Rhokett RSPCA Woodhart Group DART
Your questions, answered

A little clarity.
Before we begin.

Can you evolve our existing identity?

Yes. We assess what has recognition and value before deciding how much change is needed.

Do you provide brand guidelines?

Yes. The scope can include guidance on typography, colour, imagery, layout and tone, with examples your team can use.

Can you apply the identity to our website?

Yes. Brand and web specialists work together to carry the identity into the digital experience.

Can we start with a focused project?

Yes. We agree the priorities, deliverables and scope around your immediate challenge, with further activity considered only where it supports your goals.

How do we get started?

Share your objectives, current challenge and any important timings using the form below. We will discuss the requirements and recommend a clear scope and approach.

Let’s make something happen

Big idea?
Start here.

Tell us a little about your challenge. You don’t need a finished brief.

Established in 2002Five connected disciplines

We’ll use your details to respond to your enquiry. Privacy policy.

What happens next

01 We read your enquiry.

02 We have a proper chat.

03 We recommend a way forward.