So what are they?

QR stands for Quick Response code and is a type of barcode. Whilst they are black and white like traditional barcodes, QR codes consist of a square made up of black and white modules. These modules are arranged uniquely and hold a key to digital information. They have become increasingly popular as they can be read instantly by numerous devices and can store vast amounts of data in comparison to a normal barcode.

How does it work?

When a customer scans a QR code with a mobile phone (iPhone, smartphone and other devices with a camera) it will link to digital content on the internet which can also activate a number of other phone functions such as email, instant messenger and text message. All of these functions are set in place by creating your own company QR codes – you can even create one for each product. All you need is a QR code generator and it takes a few minutes to set up. Scan this QR code with your smartphone to see how it works!

What you can do

QR codes are a great way to engage your customers through a direct call to action. There is no limit to how much information you can upload onto a code – so you could just link to your website, social media pages (you can even link to a facebook ‘like’ button)  or an ebook or book chapter. For specific campaigns such as special offers, you can send customers to a specially designed landing page.

What they can do for you?

QR codes are another easy way to enhance both your SEO (Search Engine Optimization) and your SMO (Social Media Optimization) by linking to videos, images, posts, blogs from your sites. QR codes like most digital marketing can be scrutinised for ROI by using various sites that provide analytics and by using link shortening services like which can now automatically generate a QR code for sharing your shortened links.

Ideas for your company:
  • On brochures, catalogues, leaflets
  • Packaging
  • Convention name tags
  • On products
  • Menus
  • Customer receipts
  • Business cards
The future

While relatively new in the UK, USA and other western countries, QR codes are already close to 20 years old. The only limit to QR codes is a human one – your imagination and creativity! With more people owning the technology to scan and more ways they can be scanned their accessibility and ease of use will only increase. They can store vast amounts of data that bring people together – your customers together.

Contact us

Get in contact with us and we can show you how to use them in your next piece of adverting or marketing. Scan on the QR code to the left to call us, or dial 01903 368114 on your landline!

Where next?