Social strategy from the experts

Helping you work smarter not harder to deliver exceptional social content.

Ever feel like there is no-one out there? You are posting some great content and you think you’ve ticked all the boxes only to receive a few likes from your colleagues or maybe your Mum? The good news is, it’s not you, it’s them. The algorithm gremlins are making it harder and harder for your organic social media content to reach who you want it to.

Our agency team’s specialism is gremlins – well, social media, actually. We understand what makes it tick and how to maximise your reach with our social media strategies. Whether you are looking at getting into TikTok or boosting engagement on your Facebook page, we can help.

We will identify your cheerleaders and make sure they receive the content you want them to, work with you on engaging content on the right platforms and then help you measure success whether that’s web visits, likes or hitting your sales targets.

Content strategy for a national brand and local hero.

For the  RSPCA Sussex West branch, we provided social media training, and designed a full social media strategy, and a social media content plan.

View client story

What does a social strategy include?

  1. Strategy objectives

    We will start by defining measurable goals for your social media strategy. These will align with your broader business objectives, and can include increasing brand awareness, driving website traffic, generating leads, boosting engagement or improving customer satisfaction.

  2. Target audience

    As with any marketing plan, a successful social media strategy depends on a detailed understanding of the audience that you want your messaging to reach. This includes demographics, behaviours, interests, and preferences.

  3. Platform selection

    With so many social media platforms to choose from, you need to choose carefully where you will divert your resources and budget for maximum return. We will identify the most relevant social media platforms based on your target audience and content. Each social platform serves different purposes, and your strategy should align with the strengths of each.

  4. Content strategy

    Once you have identified the social media platforms you need to engage with, we will start planning the type of content to share. This can include images, videos, articles and other formats. Your content will be tailored to the preferences of your target audience and aligned with your brand messaging and values.

  5. Posting schedule

    Almost as important as the type of content you share is the frequency and timing of your social media posts. A carefully planned and consistent posting schedule will maximise visibility and engagement, and maintain your audience’s interest.

  6. Community engagement

    Engaging on social media can be a minefield; the media loves a cautionary tale of how a brand got it wrong and alienated their customers. As your social media agency we will help you to establish guidelines to ensure you interact with your audience and respond to comments and messages appropriately, while building a sense of community around your brand.

  7. Influencer management

    Part of your social media plan may involve identifying and collaborating with influencers or thought leaders who can amplify your brand’s message to a wider audience. We will help you find, negotiate with, and manage your relationships with the right influencers for your brand.

  8. Paid advertising

    Your social media strategy can include paid social media advertising in order to reach a wider audience, promote specific content or drive conversions. Your social media agency will be able to plan and manage your campaigns, including generating content.

  9. Metrics and analytics

    When planning your social media strategy, we will define key performance indicators (KPIs). And when implementing it, we will use analytics tools to measure your strategy’s success against these KPIs. Common metrics we will measure include engagement rates, follower growth, click-through rates and conversion rates.

  10. Review and revision

    Social media is continually evolving, and you will need to be prepared to adapt your strategy based on changing algorithms, trends and audience behaviour. By continually reviewing your performance data, you will be able to revise your strategy to meet your business goals.

Client stories

Ready to get started?

Please provide the key information for your project, we will get back to you straight away.