Brand Design Agency in West Sussex

Grow awareness, stand out from your competition and attract more customers with a powerful brand.

In a world where competition is tough it’s hard to define who really you are as a brand and what makes you different. Your brand is crucial for creating a distinct and memorable image of your business, which helps your customers recognise you, and which in turn builds trust. Customer trust and recognition is vital and can be as important as the product or service itself.

Whether you are looking for a new or revised logo, a fresh colour pallete or the right tone of voice for your website, we can help you.

Our TW agency team will do a deep dive into your company’s history, ethos, the people behind the brand and the products or services you sell. We’ll also look at your aspirations and ambitions for the company or organisation to truly understand who you are and where you want to be.

All of this helps us to build a picture of who you are and what you represent, and convey this ethos in your brand guidelines, tone of voice and any content required. Once we have all this in place you’ll find it much easier to plan other areas of your marketing such as your digital and communications strategies.

What does creating a brand identity involve?

  1. Logo and visual elements

    Your logo is often the first thing people see and remember. It needs to be memorable, versatile, and reflect your company values. You also need a consistent colour palette, typography and imagery to create a cohesive brand identity.

  2. Tone of voice

    As well as how your brand looks, you need to define how it sounds. This is your tone of voice – so think: is your brand serious and professional? Or quirky and lighthearted? By outlining your tone of voice, you can assure you sound the same whenever you communicate.

  3. Mission and values

    Your mission and values form the foundation of your brand identity and convey your purpose. You need to be clear about what you stand for and why your business exists.

  4. Unique selling proposition (USP)

    You also need to identify exactly what makes your brand unique, and why people should choose you over a competitor. Your USP might be a product feature, your company ethos or a commitment to customer service.

  5. Consistency

    Once you have clearly defined your brand identity and tone of voice, you need to use this consistently across all touch points, from your website and social media to ads and physical products.

Client stories

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