So the time has finally come, for the biggest Christmas advert reveal of 2015 from John Lewis. With such an amazing few years of Christmas campaigns they have become the front-runners at this time of year and the event itself has had an incredible build up. With radio’s getting involved in the discussion, people tweeting around the topic, and mentions about what they think this year’s story will be, this Christmas has been the biggest event for John Lewis so far.
John Lewis have been creating incredible Christmas adverts ever since they debuted their 2007 shadow ad. After 3 years of no Christmas advertising they came back with a wonderfully creative spot depicting the shadow of a woman and her dog all made up of John Lewis products. Two years later was adam&eveDDB’s debut with their Sweet Child O’ Mine advert, reminding people how fun Christmas used to be, and how to get that feeling back even in adulthood.
But perhaps the most memorable of their Christmas campaigns have been the Snowpeople ad in 2012, The Bear and the Hare in 2013, and last years Monty the Penguin. All so different from each other, yet all with incredible storytelling, they pull on the heartstrings and create a warm, fuzzy feeling inside. But with great ads comes great responsibility and with an amazing portfolio built up, from the past three years especially, there was a lot of pressure to produce something as amazing, and we think they have.
The Man on the Moon is a wonderful story connecting two unlikely people together. With a little girl starting the story in her home and she stumbles across a man on the Moon through her telescope. The story unfolds to show how she tries and tries to send something to the lonely man to let him know he’s not alone. Then comes Christmas day and see for yourself what happens below…
We love this campaign and not just for the story, John Lewis have partnered up with Age UK to remind us that millions of elderly people across the UK are alone around Christmas, and we need to change that. Alongside the two minute advert, they have developed a smaller range of products, compared to previous years, that will donate 25% +VAT to Age UK per product. And in true John Lewis style they have also developed an app to accompany the campaign, which includes a game in which you try to send things up to the man on the Moon. It also has a Moon finding feature and will reveal facts daily up until the Full Moon on Christmas Day.