Email marketing

There are so many articles out there telling you how to increase Facebook engagement, so we have compiled a list of our 13 top tips to improve audience engagement on your Facebook posts. Most of the points are common sense, it’s very simple to tell you to create interesting content but it’s not the only way to encourage engagement.

  1. Show your brand’s personality: Create a voice that people want to talk to, make it friendly and fun, but professional at the same time. You have to create a personality that people want to engage with, it has to be relatable.
  2. Ask your audience questions: Ensure they are industry specific and guaranteed to get people talking. It can develop into a conversation between followers on your post, or it can be shared and create a wider talk.
  3. Be visually appealing: Use high quality images when you post so your page becomes a library of high quality. Videos are hugely important on Facebook as well, with video posts having a 135% greater organic reach than photo posts, it’s essential to the content of your Facebook page.
  4. Let your audience be involved in your company: Give them an insight into your company as people rather than just a business, people like to deal with people so it is vital to growing businesses. Let them know what you do apart from work and the personalities that go into your company.
  5. Pay attention to your audience: Focus on the type of content your audience like to engage with and develop that, create a popular post that you can make a regular thing.
  6. Use audience content: Share posts that your audience share onto your page or tag you in, it can encourage a wider discussion with their friends and your followers. It’ll help to build relationships with your audience and show followers how you engage with people. Replying to comments is also hugely important.
  7. Keep it simple: Short text status’ can get just as much engagement as a photo or video, so make sure to create a relevant status to encourage likes.
  8. Be consistent with content: Post content with a consistent voice, making sure the tone stays true to the brand and it’s personality.
  9. Experiment to an extent: Social media is about trial and error, you aren’t going to get it right first time, you don’t know exactly what content your audience it going to like. You have to test the waters with different styles before you know what works.
  10. Create engagement with competitions: Depending on the nature of your business, competitions may be vital to your Facebook presence. Offering a product or service for free encourages high levels of engagement.
  11. Make a specific call to action: Nudge your audience in a specific direction, whether that be to like or comment on a particular post or visit a separate site altogether, make it clear what you want your audience to do.
  12. Facebook Ads: There are many mixed reviews on Facebook Ads, but they are extremely successful in getting the results you need. Something as simple as boosting your posts can drastically increase post engagement.
  13. Be industry specific: It is vital to be heard in the industry you are in, so creating content that is specific to other professionals will increase the value of your page. Especially when there is news and new trends happening in the world, you have to get your voice heard.