With people becoming ever-more time poor, they need decision-making information as quickly as possible. The internet is full of your competitors, so you need a way to grab your customers before they get swept up elsewhere.

90% of users say that videos are helpful during the decision process (according to Forbes). But what type of video is the best fit for you and your business?

Explainer videos

These are an effective way to explain how a product works, how it can be used, and even how the product is made. Some websites have seen conversion rates increase by as much as 144% after including an explainer video prominently.

Corporate and brand videos

Increase the level of trust your audience has with your business and will create a richer user experience. Having a compelling video that captures your brand and its values could put you ahead of your competitors.

Event videos

If you spend time putting on impressive exhibitions and events to market your business, then your wider audience should know about it. For those you couldn’t attend, a video will not only update them but will also inspire them to join you at your next event.

Client testimonials

An effective way to demonstrate why your audience should put their trust in your business. Our team can professionally write scripts and design storyboards that will allow you to connect with your audience and build videos that convert objectives into results.

A video is a perfect way to get the attention of your target and lead them towards becoming a customer.

With this all being said, it was slightly hypocritical of me to have written this rather than created a video for you, don’t you think?

Need a creative hand to produce the perfect video for your business? You can check out how our team can help you here.