Longer Google Snippets

Google has made some big changes this month to their results pages, that will definitely impact how your site is seen on Google.

MOZ screen grab google snippets

You might be able to get a jump on the competition by updating yours ASAP. Have a watch of this MOZ Video but basically if you re-write your snippets (meta descriptions) to be between 230 – 320 characters, you’ll have a more compelling and detailed description for searchers to discover.

It’s a bit of work but well worth it.