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19th December 2017 AdWords, Marketing/SEO, Trends

Top marketing insights from 2017

76% of people think that marketing changed more in 2 years than it did in the previous 50.

Digital marketing is evolving in quick succession, which can make it even more difficult for businesses to keep up with the latest industry trends and beat their competition to the punch.

Here are some of the top marketing insights from 2017 to guide you into 2018:

Micro-moments
This past year, people have increasingly been turning to their phones to find exactly what they need in that moment. Mobile is no longer the new kid in town; it’s the most common way people access the web.

Speed it up
53% of visitors abandoned mobile websites if it took more than 3 seconds to load – is your site quick enough to keep their attention?

Life Events
You can now reach audiences in key life moments to drive sales. This is powered by 20 years of machine learning to allow advertisers to understand users beyond demographics alone, in real time, to target their audience with more accuracy.

Decrease in SEO
The average number of organic results on Google searches has dropped from 10 to 8.5 where businesses are paying more attention and money into Google Search.

There’s trust in blogging
96% of B2B buyers look for content with more input from industry thought leaders.

Hopefully, this gives you some guidance in the right direction ready for the new year.


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