This past year, people have increasingly been turning to their phones to find exactly what they need in that moment. Mobile is no longer the new kid in town; it’s the most common way people access the web.
Speed it up
53% of visitors abandoned mobile websites if it took more than 3 seconds to load – is your site quick enough to keep their attention?
You can now reach audiences in key life moments to drive sales. This is powered by 20 years of machine learning to allow advertisers to understand users beyond demographics alone, in real time, to target their audience with more accuracy.
Decrease in SEO
The average number of organic results on Google searches has dropped from 10 to 8.5 where businesses are paying more attention and money into Google Search.
There’s trust in blogging
96% of B2B buyers look for content with more input from industry thought leaders.