Social media platforms give the possibility of building relationships with users by being able to interact with them through these. Having an account that interacts with its customers could be the aspect that creates a thorough customer journey.

The update

A recent update by Instagram is the shop button! Meaning that the company can put links onto photos of the products within it and the user can then click on the link and be taken straight to the product page. This also gives the opportunity of being more interactive to customers by having links that they can click on and it means you can easily tell them about your products.

What can the product tagging mean for you?

This makes purchasing so much easier for the user and displaying products and links easier for companies. Beforehand you were unable to add links into the picture caption with Instagram taking away the link as soon as it was posted. Now companies can insert tags that will lead the user straight to the product page.

Instagram is growing its updates to help businesses thrive through the social network and interact with the user more.

Your business profile

Product tagging can be set up through your business profile. You don’t just have to have an e-commerce website to be able to utilise this new addition to Instagram and are also able to link the product tagging to sections of your Facebook page. This works if you have your Facebook page set up and correctly linked to your Instagram.

The same works with product tagging from an e-commerce website – you have to again make sure that your Instagram is correctly connected to your website.

With being able to view Instagram insights of posts, having the possibility of viewing insights into posts with product tagging involved offers a sufficient way to track the usage and effectiveness of this.

Shopping and customer experience

Instagram gives the possibility of giving the user a better shopping experience. With the need to always enhance customer experience. Product tagging could be the perfect addition to utilising your social media platform to ensure your customer’s experience is positive and they are able to purchase easily from you.

With the chance of building more sufficient brand-customer relationships, this is a great tool to use on this social media platform.

Social media marketing strategy

The utilisation of social media platforms and their updates can be a vital part to your social media marketing strategy.

Where next?