Supporting the world’s most experienced teamaker in reintroducing its range of premium teas to UK consumers
As a team of tea lovers, we were thrilled to take on the challenge of relaunching Sri Lanka’s Dilmah Tea to the UK market – worth almost £2bn a year!
With plenty of tea to sample, and even more content to create, our team produced a comprehensive social media strategy, content plan, and advertising campaign to encourage the people of the UK to set aside its Yorkshire Tea and PG Tips for a beautifully brewed Ceylon Tea from the world’s most experienced teamaker.
