Is your beautifully designed website working as well as it should, or are you missing opportunities? Do you understand how visitors are interacting with your site? Or could it be improved to achieve better results?
We use Google data to forensically examine your website analytics and customer journey, and help you identify and remedy drop-offs, track referrals, break down your demographic, and set events and goals to track actions and conversions.
The knowledge you’ll gain will be invaluable. It will show you how to maximise conversions, enhance revenue potential and truly reap the investment you’ve made in your website.
96% of our clients rate our work as ‘very high quality’ (and in case you were wondering, the other 4% also rate it highly).
How we work
Your personal account manager will help you discover your objectives and what you want to gain from Google Analytics. This will help strategise goal tracking throughout your website and define the data to be extracted and analysed.
Our in-house digital marketing team are able to help track your website and use Google Analytics to set goals, track conversions, and identify users down to demographics and interests. We can also analyse users’ behaviour around your site.
Using Google Analytics we’ll track your website’s performance, and set goals to test specific customer journeys. These will be expertly measured and analysed to better understand your data – and explore ways you can improve the ROI on your website.
Using Google Analytics we are able to identify the source, demographic and behaviour of your website users, and which of your pages may need optimising to reach your goals. We can recommend split testing and strategic tweaks to your website that will increase the conversion of your website. For example by changing the colour of your call to action button.
To keep you abreast and in control of your website’s performance, we present all our measurements and findings in monthly reports.
Top Analytics & Insights FAQs
What is my involvement in the process?
We work very closely with your to establish what is and isn’t working on your website or ecommerce store. We’ll send you monthly reports, and guide you through the analysis so you can closely scrutinise the statistics. We’re always on hand to make tweaks and amends to your campaign if you need it.
What do I need to do for you to start tracking my website?
All you need to do is give us your website details and logins so that we are able to insert the tracking code into the pages of your website. After this, we are able to track your website and give you monthly reports on how it is performing with helpful suggestions on improvements.
What is the end result?
The result can be a monthly report on how your website is performing in terms of bounce rate, engagement and performance. With the extraction of data and analysing this carefully, we are able to set monthly goals on how to increase the performance and what to work toward.
How will you be able to analyse the audience?
Through analytics and other Google sponsored platforms, we are able to analyse how your user uses your website, down to their demographics and what they searched to come onto your website and the position you ranked for that search. Through this, you can get an idea of your audience and create a perfect user journey of engaging content around this.
How do I know what a conversion would count as?
With help from us, we can help you identify this. Conversions can be anything from a download, an enquiry form to a purchase or button click. We can even track when someone stays on your website for over a certain length of time, how far they scroll on a page or how many pages they visit. It is whatever you value your users doing.